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How can I make sure I'm buying an authentic UGG product?

UGG® Emporium is the official UGG® outlet.


We are committed to protecting you from counterfeit (fake or imitation) goods that are being sold as genuine UGG® products. Despite the many counterfeiters trying to fool you into buying fake goods, it is actually easy to find genuine UGG® products. Shop for UGG® only on our official websites,, at our UGG® stores and at our authorised retailers. Please visit our Ensure Authenticity pages for detailed advice on counterfeit goods and what you can do to avoid them: